I partner with healthcare organizations, government agencies, and nonprofits to create evidence-based marketing strategies that connect people to life-changing resources when they need them most. Through innovative campaigns and collaborative leadership, I help clients amplify critical health resources and reduce barriers to care, empowering people to access the support they deserve.
Preventative health campaigns that reduce risk and improve outcomes
Stigma reduction initiatives that reduce barriers to seeking treatment for substance use, opioid use, and mental health challenges, and that rally community support for those in recovery
Behavior change communications that inspire healthy choices
Resource connection campaigns that help people find and access the benefits
Patient acquisition strategies that fill programs and connect people to care
Project leadership that improves team collaboration, efficiency, and morale
Behavior Change Campaigns; Brand Positioning and Awareness; Observance Campaigns; Family Member, Friend, and Caregiver Engagement; Partner Outreach & Engagement; Patient Education; Patient Acquisition; Provider Education; Public Education; Resource Awareness
My strengths:
Strategic Innovation - I generate fresh campaign ideas and continuously adapt strategies to stay ahead of health marketing trends
Team Optimization - I configure the right people in the right roles, maximizing your existing team's effectiveness and productivity
Relationship-Driven Leadership - I build authentic connections with stakeholders and understand what motivates different audiences
Adaptable Orchestration - I thrive in dynamic environments, quickly reconfiguring resources and approaches as campaign needs evolve
Continuous Learning - I'm energized by learning about the latest AI developments and digital tools, keeping your campaigns at the cutting edge
I work collaboratively with your existing in-house teams and can recommend specialized contractors—from digital experience designers to videographers—when specific project needs arise that fall outside your team's current capacity.
DC Health HIV/AIDS, Hepatitis, STD and TB Administration (HAHSTA)
LODI RULES Sustainability Program
RAINN (Rape, Abuse & Incest National Network)
U.S. Department of Health and Human Services, Flu, COVID-19, and RSV Vaccination Campaign: "Risk Less. Do More."
U.S. Department of Veterans Affairs (VA): Office of Mental Health Outreach, Education, and Patient Acquisition Campaign; Sexual Assault Awareness Month Campaign; Substance Use and Opioid Use Disorder Campaigns
U.S. Department of Veterans Affairs (VA): Make the Connection Campaign; Mental Health Month Campaign
Virginia Department of Veteran Services
Compliance Expertise: HIPAA, Information Governance, Data Security Protocols, Privacy Policies, Federal Contracting, and Federal and Congressional Reporting
Certifications: Project Management Professional (PMP); Mental Health First Aid
Memberships: American Public Health Association; Society for Health Communications; The Communications Network
Learn more about my experience on LinkedIn.