About

Where clients have seen results:

Marketing and Communications Strategy

• Brand narrative strategy that drives awareness and meaningful engagement 

• Perception change and behavior-focused communications that motivate audiences to act

• Resource and benefit awareness initiatives that improve engagement and health outcomes 

• Multi-channel campaign strategy, from paid digital to community outreach

Internal, Stakeholder, and Executive Communications

• Sensitive issue navigation: messaging development, stakeholder briefings, employee trainings, and report development

• Employee engagement communications that build alignment with organizational brand and priorities

• Change management communications that translate complex topics into clear, human terms

Project Leadership and Operations

• Senior client relationship management, building trust and long-term account growth

• Communications workflow development and team training to make improvements sustainable

• Large-scale brand activation and event planning that drives engagement and lasting impact

• Outcomes reporting and KPI tracking that demonstrate value and inform future strategy

What I can bring to your project:

My strengths: 

• Audience Understanding - Motivating audiences to engage with benefits, resources, or events requires behavioral and cultural understanding, as well as a pulse on current events. I help clients keep the focus on the audience, the audience's need, and how to fulfill that need. 

• Turning Complexity into Clarity - Communications efforts often fall into one of two traps: too much jargon or no unifying through line. I can help bring clarity and alignment to your communications strategy, messaging priorities, or new initiative to engage audiences in their terms. 

• Building Trust - My superpower is tackeling thorny issues. These are the best opportunities to build trust and reinforce authenticity. 

• Adaptable Orchestration - I thrive in dynamic environments, quickly reconfiguring resources and communications approaches as campaign needs evolve

I can work collaboratively with your existing in-house teams when specific project needs arise that fall outside your team's current capacity.