I act as a trusted advisor and partner offering fractional expertise in three areas: Strategy Development, Communications, and Leadership
Discover narrative strategy that motivates audiences to act. I'll work with you to develop an approach to reach stakeholders where they are, earn (or deepen) their trust, and inspire action.
Expertise includes:
Research, analysis, and integrated strategy development
Audience needs assessment
Stakeholder segmentation and persona development
Internal AI adoption strategy and communications plan
Event promotion, logistics planning, and on-site communications
Get project or issue-specific messaging guidance or end-to-end communications support to ensure you deliver the right message, at the right time, to the right audience.
Solutions include:
Brand narrative development & brand positioning
Project, issue, or brand assessment, channel audit, and recommendations
Messaging framework development
Change management enterprise communications
Communications deliverables, e.g., executive communications, emails, website copy, social posts
Internal communications plan, implementation, and governance
Event planning, marketing, and communications - up to 1,000 attendees
Not every engagement needs to be large. If you have a scoped project or a one-off deliverable like a project report, I can help with that too.
Get project-specific leadership or extended strategic support to meet your needs. I can tackle a communications or branding project so you can focus on your organization's priorities.
Solutions include:
Cross-functional team leadership and mentorship
Project planning and management
Internal communications
Vendor selection and management
Workflow and team structure assessment and recommendations
Digital transformation communications planning and implementation
Annual conference or employee celebration event planning and execution
Communicating about healthcare resources is its own discipline. I understand the constraints, the sensitivities, and the stakeholders.
I help clients understand and navigate:
Audience behavior & segmentation
Multi-stakeholder campaigns
Sensitive or contested issue messaging
Federal regulation compliance and reporting
Subject-specific Experience:
Access to Healthcare
Behavioral Health
COVID-19 Vaccination
Crisis intervention
Depression
Employee Resources & Well-being
Flu Vaccination
Healthcare Benefit Programs
Opioid Use Disorder & Treatment
Preventative Health
Healthcare and Benefits Program Enrollment
Mental Health Conditions & Treatment
Naloxone
RSV
Severe Mental Illnesses
Substance Use Disorder & Treatment
Stigma Reduction
Tobacco Cessation
Vaccination Education
Veteran Benefit Programs (State and Federal)
Women’s Health
Ready to connect?