Strategy Development, Marketing
Leadership & Optimization

Tener Consulting acts as a trusted advisor and partner, filling in where you need campaign or team leadership. I offer fractional marketing services in three areas:

Strategy Development

Discover marketing strategy that motivates audiences to act. I'll work with you to develop integrated, evidence-based approaches that drives visibility and inspires action.

Expertise includes:

Research, analysis, and integrated strategy development
Messaging framework and audience segmentation
Brand development and positioning
User journey mapping
Creative ideation and creative development
Partnership development and activation
Campaign management and optimization
Results (KPI) and compliance reporting

Marketing Leadership

Get project-specific leadership or extended strategic support to meet your needs. I can tackle a marketing project so you can focus on your organization's priorities.

Solutions include:

Marketing team leadership and mentorship
Branding (including brand guide development, rebranding, or brand positioning)
Project planning and management
AI recommendations for campaign optimization
Internal communications framework development & implementation
Vendor selection and management
Content calendar planning
Website audit and redesign management

Workflow Optimization

Keep running into road bumps? I can assess, recommend, and implement AI solutions and digital platforms that reduce missed deadlines, automate routine asks, and improve team morale.

Services include:

Workflow and team structure assessment and recommendations
Digital platform and AI recommendations with ROI analysis
Platform and AI implementation, while securing team buy-in and adoption
Leadership skills training and team mentoring

Government + Healthcare Expertise Matters

Marketing in the intersection of government and healthcare isn't just about knowing regulations—it's about understanding how policy and society shape patient behavior, how funding cycles and seasonal illness impact campaign timing, how to craft sensitive messaging to avoid exacerbating stigma; and how to tailor creative assets at scale to resonate with each unique audience, from veterans in rural communities to caregivers who speak Spanish.

I help clients navigate:

Federal and state agency approval processes and reporting
HIPAA compliance and information governance protocols
Multi-stakeholder campaigns
Sensitive messaging for vulnerable populations

This expertise is earned through decades of working within healthcare, and understanding their unique challenges.

Topic-specific Experience:

Access to Healthcare
COVID-19 Vaccination
Crisis intervention
Depression
Eating Disorders
Flu
Healthcare Benefit Programs
Opioid Use Disorder
Preventative Health
Healthcare and Benefits Program Enrollment

Mental Health Conditions & Treatment
Naloxone
RSV
Severe Mental Illnesses
Substance Use Disorder
Stigma Reduction
Tobacco Cessation
Vaccination Education
Veteran Benefit Programs (State and Federal)
Women’s Health

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Strategy Development, Marketing Leadership & Optimization